Amazon Listing Optimization
Titles, bullets, images and backend terms built for how search works.
Listing quality sets the ceiling on everything else, advertising included. We rewrite titles, bullets, description and backend terms around the keywords that matter, and brief the image set that carries the conversion.
Tools we work in
- Amazon Seller Central
- Helium 10
- Jungle Scout
- Amazon Brand Analytics
Scope
What this covers
The specific work included when you engage us for this service.
- Keyword research separating ranking-relevant terms from vanity traffic
- Title, bullet and description copy written to Amazon's style and indexing rules
- Backend search terms and subject matter fields filled without duplication
- Image briefs for main, lifestyle, infographic and comparison assets
- Variation and parentage review so reviews consolidate on the right ASIN
- Ongoing testing of copy and images against click and conversion data
What you receive
- 01Rewritten listing copy for each ASIN, ready to paste into Seller Central
- 02A keyword map showing which terms each field targets and why
- 03An image and asset brief your photographer or designer can execute
Questions
Amazon Listing Optimization, answered
How long until a rewritten listing affects rankings?
Indexing of new copy is usually a matter of days. Ranking movement is slower and depends on sales velocity, conversion rate and competition for the term, so it is measured in weeks for most keywords. We treat the rewrite as a prerequisite rather than a switch, and track rank weekly against a fixed keyword set.
Do keywords in the description still matter for indexing?
Far less than they once did. Amazon indexes the title, bullets and backend search terms most reliably, while the description carries limited indexing weight in most categories. So we put the effort into the fields that count and write the description for the buyer reading it.
Most often requested by
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours