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We’re hiring: AI Content Production Specialist (Remote)
Nexlane
13 services

Amazon & Marketplace Services

Listings, advertising, brand protection and fulfilment for marketplace sellers.

We run the operating side of an Amazon business: PPC, listing and A+ content, Storefront design, Brand Registry, account health, catalog hygiene and FBA economics, plus expansion to Walmart and other marketplaces once the catalog is ready.

What you end up with

  • A listing and advertising structure built around your real margins, not vanity sales
  • Brand protection and account health handled as routine work rather than emergencies
  • A clean catalog, so advertising and reporting agree with each other
  • A documented process your team can run, or that we run for you

Tools and platforms

  • Amazon Seller Central
  • Amazon Vendor Central
  • Amazon Ads Console
  • Amazon Brand Registry
  • Helium 10
  • Jungle Scout
  • Keepa
  • Sellerboard
  • Amazon SP-API
  • Walmart Seller Center

How we think about it

Why amazon & marketplace projects fail

The technical detail that decides whether this work pays back, written for someone who has to sign off on it.

Listing quality sets the ceiling on everything else

Advertising, launch tactics and review velocity all multiply a listing that converts. They cannot rescue one that does not. Before we scale spend we work on the fundamentals: whether the listing appears for the right searches, whether the main image and price earn the click, and whether the page answers the objection that stops the sale. Amazon PPC can buy visibility, but it cannot buy a conversion the page does not deserve.

Amazon PPC is a margin exercise, not a spend exercise

The three ad types do different jobs. Sponsored Products carry most of the sales and defend keywords, Sponsored Brands build visibility and route traffic to the Storefront, and Sponsored Display reaches audiences on and off Amazon. Running them as disconnected budgets usually means bidding against yourself. We manage them as one system against break-even ACoS, because a keyword is only profitable relative to the margin left after referral fees, cost of goods and returns.

Protection and compliance are part of the job, not an afterthought

Brand Registry unlocks A+ Content, Sponsored Brands and Stores, and it gives you the tools to act against counterfeiters and listing hijackers. Account health is the other side of the same coin: most suspensions trace back to a documentation or process gap that existed long before the notification arrived. We treat both as routine maintenance rather than fires to fight after they start.

The catalog is the foundation the rest is built on

Duplicate ASINs, wrong browse nodes and incomplete attributes quietly break search, advertising and reporting. They distort keyword performance, split reviews across variants and make inventory numbers untrustworthy. Fixing the catalog is unglamorous and rarely the reason a seller calls us, but it is frequently the reason a fix for something else does not hold.

Questions

Before you book a call

Do you work with sellers who are just starting?

Yes, with a caveat. A brand new account with no sales history gives advertising little to work with, so the early effort belongs in product and listing fundamentals rather than scaling spend. We will say when paid advertising is premature instead of taking a budget that cannot pay back yet.

How do you charge for Amazon work?

Usually a monthly retainer sized to the scope, and sometimes a fixed fee for a defined project such as a Brand Registry enrolment or a catalog clean-up. We do not take a percentage of ad spend, because that rewards increasing spend rather than improving what it returns.

Can you work alongside our existing team or agency?

Yes. Much of our work is fixing or extending what is already there, and we are comfortable being one part of a wider setup. What we ask for is clear ownership of each decision, because split control of campaigns or listings is where marketplace work most often goes wrong.

Tell us where the manual work is

A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.

  • No retainer before scope is agreed
  • Written plan you can act on alone
  • Worldwide delivery, on your hours