Looker Studio Dashboards
Reports built around questions, connected to sources that keep updating.
A dashboard earns its place by being trusted and opened. We connect Looker Studio to your real data sources, define each metric once in a documented place, and build a small number of reports that answer specific recurring questions.
Tools we work in
- Looker Studio
- BigQuery
- Google Analytics 4
- Google Ads
- Google Sheets
- Google Search Console
- dbt
Scope
What this covers
The specific work included when you engage us for this service.
- Data source connections to GA4, Google Ads, Search Console, BigQuery and Sheets
- Blended sources joining analytics data with CRM, order or finance records
- Reusable calculated fields with a written metric dictionary behind them
- Parameterised date ranges, channel filters and drill-down by dimension
- Scheduled email and PDF delivery for people who will not log in
- Viewer and row-level access control where the underlying data is sensitive
- Refresh monitoring so a broken connector is noticed before a meeting
What you receive
- 01Live dashboards connected to sources you own and can point elsewhere later
- 02A metric dictionary stating how each field is calculated and its known limits
- 03A short handover session covering how to edit, duplicate and extend reports
Questions
Looker Studio Dashboards, answered
Why do our dashboard figures disagree with the GA4 interface?
Usually sampling, thresholding or a different attribution setting. Some GA4 reports are sampled or thresholded when data volume is low or signals are missing, and Looker Studio queries the API under its own rules. Rather than averaging the two, we document which figure is authoritative for which question so the difference stops recurring as an argument.
Can you build on the spreadsheets we already use?
Yes, and sometimes that is the right first step. Sheets connectors are quick to set up and easy for a non-technical person to extend. We move reporting to BigQuery when volume, refresh frequency or blending complexity makes a spreadsheet the bottleneck rather than the shortcut.
What stops a dashboard quietly breaking?
Monitoring and ownership. Connectors expire, credentials rotate and source schemas change. We add a simple freshness check plus a named owner, so somebody is alerted when a source stops updating. Unwatched dashboards are the most common way a team loses confidence in its own numbers.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours