Email & SMS Marketing
Lifecycle messaging that earns attention you already have.
Email and SMS reach people who have already given you permission, which makes them the cheapest channel to convert. We build consent-based lists, automate the lifecycle flows that carry most of the value, and treat deliverability as a discipline rather than an afterthought.
Tools we work in
- Klaviyo
- Mailchimp
- Brevo
- Twilio
- Postmark
- Shopify
Scope
What this covers
The specific work included when you engage us for this service.
- List growth with clear consent and preference management
- Lifecycle flows for welcome, abandonment, re-engagement and win-back
- Broadcast campaign planning, copywriting and scheduling
- Segmentation based on behaviour, purchase history and engagement
- Deliverability setup: authentication, warm-up and list hygiene
- A/B testing of subject lines, content and send times
What you receive
- 01A configured email and SMS platform with authentication in place
- 02A set of automated flows live and mapped to customer behaviour
- 03Reporting on deliverability, engagement and revenue per send
Questions
Email & SMS Marketing, answered
Will SMS annoy our customers?
It can, if it is treated as a louder email channel. SMS works best for a small number of high-value moments such as a reminder, a delivery update or a time-sensitive offer, with clear consent and an easy opt-out. We set frequency limits and only send where a message has a clear reason to exist.
Our deliverability is poor. Can you fix it?
Usually, and the causes are predictable: missing authentication, a list that has never been cleaned, or a sending pattern that looks like spam. We work through authentication, list hygiene and gradual volume increases. Recovery is not instant, because mailbox providers expect a consistent pattern over time before they restore trust.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours