Google Ads Management
Search, Shopping and Performance Max, managed against one number.
Google Ads captures people who are already looking for what you sell, which is why it can produce signal faster than most channels. We build and manage search, Shopping and Performance Max campaigns with tracking that holds up, and we report against the outcome you are actually paying for.
Tools we work in
- Google Ads
- Google Analytics 4
- Google Tag Manager
- Google Merchant Center
- Looker Studio
- Microsoft Ads
Scope
What this covers
The specific work included when you engage us for this service.
- Account and campaign structure built around search intent
- Search, Performance Max, Shopping, Display and YouTube campaigns
- Keyword and search-term management with negative keyword hygiene
- Conversion tracking set up through Google Tag Manager and GA4
- Bid strategy selection and budget pacing across campaigns
- Landing page and ad copy testing tied to one primary metric
What you receive
- 01A rebuilt or audited account with naming and structure you can read
- 02Conversion tracking verified end to end before spend is scaled
- 03A monthly report stating what changed, what it cost and what it produced
Questions
Google Ads Management, answered
How long before we see results?
Search campaigns usually produce measurable signal within the first few weeks, because intent is already present when someone searches. Shopping and Performance Max take longer to stabilise, and a brand-new account needs enough conversion data before bidding automation works properly. We do not promise a timeline, only a straightforward reading of what the data shows.
Do you charge a percentage of ad spend?
We quote a flat monthly fee rather than a share of spend, because a percentage model rewards spending more of your money rather than spending it well. If we ever recommend scaling budget, it is because the marginal return supports it, and we will show you the numbers behind that recommendation.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours