Website Redesign
Keeping what earns its place and replacing what does not.
A redesign is a chance to fix structure, speed and content, not only the surface. We audit the current site first, what ranks, what converts and what nobody visits, so the new one keeps the parts that are working.
Tools we work in
- Next.js
- WordPress
- Figma
- Google Search Console
- Screaming Frog
- Cloudflare
Scope
What this covers
The specific work included when you engage us for this service.
- Content and analytics audit before any design work starts
- Information architecture rebuilt around what visitors actually look for
- A design system and page templates replacing one-off layouts
- A redirect map from every old URL so search rankings are preserved
- Content editing and trimming, since redesigns usually reveal surplus text
- A staged launch or parallel running to de-risk the cutover
What you receive
- 01An audit report of current traffic, rankings and conversion by page
- 02A redirect map covering every indexed URL on the old site
- 03A new site with a design system, plus a pre-launch checklist
Questions
Website Redesign, answered
Will a redesign damage our search rankings?
It can, if URLs change without redirects or useful content is dropped. That is why the audit and redirect map come first, and why we check Search Console coverage in the weeks after launch rather than assuming it went fine.
How long does a redesign take?
It depends almost entirely on how much content is being rewritten and how many people review it. The build is rarely the delay; unresolved content decisions are, which is why we try to settle those before design begins.
Most often requested by
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More in Web Development
Website Design
Layout, type and hierarchy that make the message land.
Next.js & React Development
Typed React applications with server rendering where it helps.
WordPress Development
Content-managed sites your team can edit without a developer.
Shopify & E-commerce Development
Storefronts built for the way you actually sell and ship.
Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours