Amazon PPC Management
Sponsored Products, Brands and Display run as one budget, not three.
Amazon PPC works when campaign structure, bid strategy and margin data agree with each other. We run Sponsored Products, Sponsored Brands and Sponsored Display against the numbers that decide whether a keyword is profitable, not just whether it sells.
Tools we work in
- Amazon Ads Console
- Amazon Seller Central
- Helium 10
- Sellerboard
- Amazon Marketing Cloud
Scope
What this covers
The specific work included when you engage us for this service.
- Campaign structure by match type, product group and intent rather than one flat auto campaign
- Sponsored Products, Sponsored Brands and Sponsored Display managed as a single budget
- Search term harvesting into exact-match campaigns with controlled bids
- Negative keyword and placement work to stop spend on terms that cannot convert
- Bid rules tied to break-even ACoS calculated from your cost, fees and returns
- Budget pacing and dayparting where day-level data supports the change
What you receive
- 01A campaign structure built and documented with naming rules your team can follow
- 02A weekly search term and placement review listing what changed and why
- 03A margin model showing break-even ACoS and the point where a keyword stops paying
Questions
Amazon PPC Management, answered
What ACoS should we be targeting?
It depends on your margin after the referral fee, FBA fees, cost of goods and returns. Break-even ACoS is a calculation from your numbers, not an industry benchmark, so any agency quoting a target before seeing your P&L is guessing. The work is managing to that figure by campaign and keyword instead of to one blended number.
Can you guarantee a lower ACoS?
No. ACoS is a ratio of two things we only partly control: ad sales, and the spend needed to stay visible. Structure, negatives and bids move it, but so do price, reviews, stock and competitors. What we can do is make spend legible, so you see which keywords pay and which should be cut.
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Tell us where the manual work is
A 30-minute call. We map the process, tell you what we would automate or build first, and what it costs. No retainer before you agree the scope.
- No retainer before scope is agreed
- Written plan you can act on alone
- Worldwide delivery, on your hours